Episode 5 Why Motivation often fails

Why is it someone can get all pumped up and tell you they are going to absolutely crush something, they are fired up beyond belief and yet after a few days or weeks they are gone!

Well its because of the way motivation works – I made this video to show you what I mean.

The trick is to associate pain with NOT doing that task, and associate pleasure to the outcome.

Watch the video and you will see what I mean.

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